Selected Work
A homepage that sells the experience, not just the photography.
Moments by Moishy · Positioning & homepage copy
Concept / Unpublished
- Client
- Moments by Moishy
- Category
- Positioning
- My role
- Founder interview, messaging, copy
- Status
- Concept — designed in Google Docs
The challenge
The photography was clear. The reason to choose him wasn’t. In a crowded market, good photographs are a given. The homepage needed to sell the experience behind them too.
The thinking
I interviewed Moishy before writing anything — how his story shaped his photography, how he works with people, and what he wants clients to feel on the day.
The photographs were already doing the selling. But for a word-of-mouth business, the website is often the final check — a chance to see the person behind the work, too. So the homepage brings both together: his way of working, alongside the photographs that first brought people there.
The work
A full site's worth of copy — homepage, about, reasons to choose and packages — written so a visitor understands the person before the price.
Timeless portraits and the moments between.
His working style, translated into four reasons a client can weigh up.
The about page as a first-person account, from the disposable camera to how he works on the day.
Six packages written in plain terms, so the offer reads as an extension of his approach.
Outcome
The homepage showed them the pictures — and the person they were trusting to take them.
Want to see the full project?
Explore the complete copy and project development in the original document.