Selected Work

A brochure that explains why a specialist shiur is worth attending

Halachos of Melachos Oreg · Messaging & brochure copy

Trifold brochure mockup for the Melachos Oreg shiur — 'Unravelling מלאכת אורג'

Project: Melachos Oreg shiur
Category: Messaging
My role: Interview, messaging, brochure copy
Deliverable: Printed brochure

The challenge

The subject was clear. The reason this shiur was different wasn’t. The brochure needed to show what made this approach worth learning — not simply list what it covered.

The thinking

I interviewed the lecturer before writing anything — what the subject has traditionally looked like, what makes the live shiur different, and how he brings it to learners at different ages and levels.

The information was there. The challenge was making it click. Not by simplifying it, but by making it visible — showing that a subject that once felt abstract and inaccessible could now be understood.

The work

Panels from the finished brochure, in the order the reader meets them.

Brochure cover — 'Unravelling מלאכת אורג', watch the melacha unfold step by step — Watch the melacha unfold — step by step.

Brochure panel — 'Hilchos Shabbos is Complex' and 'Learning Through Seeing' — The reader's difficulty is named first: the words are known, the picture isn't.

Brochure panel — what the shiur covers for schools and for kollelim — What actually happens in the shiur, split by audience rather than sold as one offer.

Brochure back panel — 'Book a shiur' with phone booking details — A single, unpressured next step at the end.

Outcome

The brochure showed what a list of topics couldn’t: how the shiur makes the abstract feel real.

From interview to finished communication.

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